Chivas Regal (/ˈʃɪvəs/) is a blended Scotch whisky produced by Chivas Brothers, which is part of Pernod Ricard. Its home is Strathisla distillery at Keith, Moray in Speyside, Scotland, founded in 1786 and the oldest continuously operating Highland distillery.
Chivas Regal has been the market-leading Scotch whisky 12 years and older in Europe and Asia Pacific.[2] Its sales grew by 61% between 2002 and 2008.[3] In global terms, Chivas Regal recorded volume sales of 4.9 million nine-litre cases in 2012 and 2013 but sales decreased to 4.4 million cases in 2015. This blended whisky was the world’s fourth best seller in 2017, after being bumped from that position by Grant’s.
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